Google Local Services Ads Management for Lawyers
PrimeLSA helps law firms attract local clients with Google Local Services Ads. Get Google Screened, rank at the top of search results, and drive high-quality legal leads with our expert team.
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Become a Google Screened Law Firm with PrimeLSA
Insights from Scaling and Managing 10+ Law Practices
Did you know 80% of local searches convert into clients?
It’s time to boost your local marketing. With Google Local Services Ads for law firms, you can attract high-quality leads without exceeding your budget.
Discover how Google Local Services Ads can deliver results for your legal practice.
Ready to increase your local reach? Contact us online or call (469) 625-4669 to discuss our Google Local Services Ad management plans.
Let PrimeLSA make your law firm Google Screened and a top local choice.
What are Google Local Services Ads for Law Firms?
Google Local Services Ads are designed to help law firms stand out at the top of search results, even above traditional PPC ads.
These ads make it easy for local clients to find your legal services and contact you directly.
Featuring two or three businesses at the top, these ads ensure prime visibility for your law firm.
With the Google Screened badge, you build trust with potential clients, increasing your chances of converting leads into cases.
Users can choose from these law firms, or select "Show More" to see other options.
After clicking on "Show More," searchers will see a page filled with local law practices. At the top, they can filter businesses by selecting the specific law services they need.
This filtering option makes it easy for users to find the right lawyer to meet their needs. Once a user finds the right law firm, they can click on the listing to get more information.
On your Google Local Services Ads page, potential clients can view your legal services and the areas you serve.
There is also a business bio section with a bulleted list of essential details, such as years in practice, specialties, and other key features.
If potential clients like what they see on your listing, they can contact your law firm directly from the Google Screened advertisement – and you only pay when they contact you.
Hear What It’s Like to Work With PrimeLSA!
PrimeLSA transformed our local marketing strategy. Thanks to their Google Local Services Ads management, we’ve seen a significant increase in high-quality leads. The Google Screened badge has built trust with potential clients and helped us grow our practice.
LAW FIRM IN SAN DIEGO
FAQs about Google LSA for Lawyers
Let’s explore some common questions lawyers have about Google Local Services Ads.
What is the Google Screened badge?
The Google Screened badge is a mark of trust. When users search for local legal services, they see this badge at the top of local ads, indicating that your law firm has been verified and trusted by Google.
You’ll also see the badge on individual listings for lawyers.
What does the Google Screened badge do?
The Google Screened badge is a symbol of trust and credibility. To earn this badge, Google vets your law firm through a background check and verifies your professional license.
Once approved, you receive the Google Screened badge, which builds trust with potential clients. They feel more confident choosing your services, knowing Google has verified your credentials.
However, claims regarding legal advice or services are not covered under the Google Screened program. Clients must rely on the quality of your service to maintain their trust and satisfaction.
Providing excellent legal counsel ensures you maintain this badge and continue to attract high-quality leads.
Do I pay when someone clicks on my ad?
No, you don’t! Unlike PPC ads, with Google Local Services Ads, you only pay when a potential client contacts your law firm.
Users can click on your ad and read about your services without any cost to you. You only incur charges when someone takes the next step and reaches out via phone call or message.
This method ensures your budget is used effectively, focusing on leads that are genuinely interested in your legal services and ready to take action.
Do I have control over my ad?
Yes, you do! Once your ad is live, you have complete control over it. Google allows you to start and stop your ad whenever needed.
If your schedule becomes full or you need to pause for any reason, you can stop your ad until you’re ready to take on more cases.
This flexibility ensures you use your budget wisely and manage the flow of leads to suit your firm’s availability.
How do I get started with Google Guaranteed Local Services ads for Lawyers?
If you’re interested in starting with Google Guaranteed LSA campaign for your law firm, follow these steps.
1. Confirm Your Law Firm's Eligibility
The first step to starting with Google Local Services Ads is verifying your law firm’s eligibility. Google allows specific types of businesses, including law firms, to participate in Local Services Ads.
Initially, Google limited these ads to certain cities, but they’ve since expanded to many regions. It’s important to check if both your practice area and location are eligible.
Visit Google’s Local Services page to see if your law firm qualifies when you attempt to sign up.
2. Sign Up
Once you confirm your eligibility, sign up for Google Local Services Ads and create your business profile.
There are two critical pieces of information to include on your profile: your legal services and location.
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Services: List all the legal services you provide. Be specific to attract clients looking for your expertise. This ensures your ads reach the right audience.
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Location: Specify the areas you serve and your practice radius. Clearly defining your location ensures your ad reaches potential clients within your service area.
Providing detailed information about your services and location will help drive more qualified leads to your law firm.
3. Add License to Your Profile
Google requires that your law firm has a valid license. They only promote legitimate businesses with the proper credentials.
To stay eligible, ensure you provide Google with your updated professional license information.
Adding this information not only keeps you eligible but also helps you earn the Google Screened badge, further building trust with potential clients. Make sure to include these essential details in your profile!
4. Set Your Budget
When running Google Local Services Ads for lawyers, it’s important to establish your budget. Unlike PPC, you only pay when someone contacts your law firm. You determine how much you're willing to spend on acquiring new legal leads.
Here are some key points to consider:
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Pay per Contact: You only pay when potential clients call or message your law firm, making your budget more efficient.
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Estimate Leads: Decide how many leads you want each month and set your budget accordingly. For example, if your cost per contact is $50, a $1000 budget will get you 20 leads.
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Adjust for Success: A higher budget can generate more leads. For instance, with a $5000 budget, you could get 100 leads, offering more opportunities for your law practice.
Finding the right balance between your budget and desired leads is essential for maximizing the success of your law firm.
5. Start Running Your Ad
Once you’ve provided all your information and set your budget, you can start running your ad. Your law firm will begin attracting valuable leads and gaining new clients, helping your practice grow.
We deliver fast results while building long-term partnerships to ensure your business enjoys lasting success.
Over 90%
of PrimeLSA clients continue partnering with us into year 2 of their campaign.
Start driving more leads for your law practice today
Google Local Services Ads are a powerful way to attract local clients to your law firm. This investment can significantly grow your practice and generate new leads through online methods.
If managing Local Services Ads feels overwhelming, PrimeLSA is here to assist. With over a decade of experience, we specialize in optimizing Local Services Ads to meet your specific needs.
Want to learn more about how PrimeLSA can help your law firm thrive?
Contact us online or call (469) 625-4669 to speak with a strategist about our Google Local Services packages. Let us help you drive more leads and grow your law firm today.
We Drive Results for law Firms
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5 thousand calls generated for clients
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Renowned for our communication and transparency
Explore Our Lawyer LSA Case Studies
Discover how we've helped our clients attract leads, generate revenue, and grow their law firms. Our case studies showcase real results and the impact of our expertise in managing Google Local Services Ads for lawyers.
4o
Law Firm in San Diego
120%
More Calls
Higher Conversion
35%
Sunshine State Lawyers
Increase in Revenue
230%
A NYC Law Practice
Solving Key Challenges for Lawyers
We Are Receiving Calls but Our Local Service Ad Won't Go Up
When people need legal services, they turn to search engines like Google. It's essential to ensure your local service ad appears at the top when your target clients are searching. PrimeLSA helps your law firm achieve top rankings with expertly managed Local Services Ads, ensuring maximum visibility. Don’t miss out on potential clients; let us optimize your ads to make sure you're their first choice for legal services.
Our Ad is Generating Inquiries but We Are Struggling with Disputes
Are you struggling with lead dispute resolution? Many law firms face challenges handling leads that don’t match their practice areas, leading to wasted time and resources. At PrimeLSA, we offer comprehensive lead dispute resolution services to help you reclaim lost revenue and improve efficiency. Our expert team thoroughly evaluates and disputes leads that fall outside your scope, allowing you to focus on high-quality inquiries that convert.
We're Getting a Lot of Inquiries but Can't Service Them
Are you overwhelmed with inquiries that don’t match your legal expertise? Many law firms receive numerous leads that fall outside their practice areas, wasting time and resources. PrimeLSA specializes in lead dispute resolution to help you manage out-of-scope inquiries effectively. We ensure each lead is properly assessed and disputed, so you can focus on the clients you can serve and maximize your revenue.
We Need to Evaluate and Improve Our Intake Team
Struggling to evaluate and improve your intake team’s performance? Many law firms face challenges in understanding and optimizing their lead handling processes. At PrimeLSA, we provide AI-driven intake script analysis to help you assess your team’s performance. Our advanced technology identifies areas for improvement and offers actionable insights, enabling your team to convert more inquiries into clients. Let us help you optimize your intake strategies and achieve outstanding results.
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