Did you know 80% of local searches convert into customers?
It's time to enhance your local marketing strategy. With Google Local Services Ads for roofing companies, attract high-quality leads that turn into business without overspending your budget.
Learn how Google Local Services Ads can drive results for your roofing business and get started effortlessly.
Interested in boosting your local reach? Contact us online or call (469) 625-4669 to discuss our Google Local Services Ad management plans with a strategist. Let PrimeLSA make your roofing company Google Guaranteed and a local favorite.
What are Google Local Services Ads for Roofing Companies?
Google Local Services Ads are a powerful tool for roofing companies, appearing at the top of search results, even above traditional pay-per-click (PPC) ads.
These ads help local searchers find your roofing business, learn about your roofing services, and contact you easily.
Local Services Ads for roofers feature two or three businesses at the top of search results, providing prime visibility.
Plus, with the Google Guaranteed badge, you build trust with potential customers, increasing your chances of converting leads into clients.
Users can choose from these roofing businesses, or select "Show More" to see other options.
After clicking on "Show More," searchers will see a page filled with local roofing companies. At the top, they can filter businesses by selecting the specific roofing services they need.
This filtering option makes it easy for users to find the right roofer to meet their needs. Once a user finds the right roofing company, they can click on the listing to get more information.
On this page, potential customers can see your roofing services and the areas you operate in.
There is also a small business bio section with a bulleted list of essential business details, such as years in business, free estimates, and other key characteristics.
If people like what they see on your listing, they can contact your roofing business directly from the Google Guaranteed advertisement - and you only pay when they contact you.
Hear What It’s Like to Work With PrimeLSA!
"I have recommended PrimeLSA to everyone that I talk to and will continue to do so. I can’t stress enough how helpful PrimeLSA is with managing our roofing company's Google Guaranteed Local Services Ads and helping us understand how it all works."
ROOFING COMPANY IN SAN DIEGO
FAQs about Google LSA for Roofers
Let’s explore some common questions roofing companies have about Google Local Services Ads.
What is the Google Guarantee badge?
The Google Guarantee badge is a mark of trust. When users search for local roofing services, they see this badge at the top of local ads, indicating that your business is verified and trusted by Google.
You’ll also see the badge on individual listings for roofers.
What does the Google Guarantee badge do?
The Google Guarantee badge is a symbol of trust and credibility. To earn this badge, Google vets your roofing business through a background check and verifies your license and insurance.
Once approved, you receive the Google Guarantee badge, which builds trust with potential customers. They feel more confident choosing your services, knowing Google backs your business.
With the Google Guarantee, Google will pay up to $2000 if a client is dissatisfied with your work. However, claims can only be made based on your work quality. Google won’t accept claims regarding:
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Unhappiness with pricing
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Dissatisfaction with communication
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Cancellations
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Damage to property
By providing excellent service, the Google Guarantee badge will enhance your reputation and attract more customers to your roofing company.
Do I pay when someone clicks on my ad?
No, you don’t! Unlike PPC ads, with Google Local Services Ads, you only pay when someone contacts your roofing business.
Users can click on your ad and view all the details about your services without costing you anything. You only incur a cost when someone reaches out to your business via phone call or message.
This approach ensures your budget is spent efficiently, focusing on leads genuinely interested in your roofing services and ready to take the next step.
Do I have control over my ad?
Absolutely. Once your ad is live, you have complete control over it. Google allows you to start and stop your ad as needed.
If your schedule fills up with appointments, you can pause your ad until you have availability again. This way, you won’t spend money on roofing leads you can't accommodate.
This flexibility ensures you make the most of your budget, allowing you to manage when your ad runs and how many leads you take on. Google also helps you track your appointments to avoid overbooking.
How do I get started with Google Guaranteed Local Services ads for Roofers?
If you’re interested in starting with Google Guaranteed LSA campaign for your roofing company, follow these steps.
1. Confirm Your Business’s Eligibility
The first step to starting with Google Local Services Ads is verifying your business’s eligibility. Google allows specific types of businesses to participate in Local Services Ads.
Previously, Google limited these ads to certain cities. However, since 2019, they have expanded to include many smaller cities. It’s important to check if both your industry and location are eligible.
Visit Google’s Local Services page to see if your roofing business qualifies when you attempt to sign up.
2. Sign Up
Once you confirm your business’s eligibility, sign up for Google Local Services Ads and set up your business profile.
There are two critical pieces of information you must include on your profile: your services and location.
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Services: Clearly list all the roofing services you offer. Be honest and detailed, so you attract customers specifically looking for those services. This ensures your ads reach the right audience.
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Location: Specify the areas you serve and your work radius. For example, if you’re based in San Diego, you might service nearby areas or limit your reach to a 20-mile radius. Defining your location helps ensure your ad reaches potential customers within your service area.
Providing detailed information about your services and location will help drive more leads to your roofing business.
3. Add License and Insurance to Your Profile
Google requires that your roofing business has a valid license and insurance coverage. They only promote legitimate businesses with the necessary paperwork in order.
To stay eligible, ensure you provide Google with your updated insurance and license information.
Adding this information not only keeps you eligible but also helps you earn the Google Guarantee badge, further building trust with potential customers. Make sure to include these vital details in your profile!
4. Set Your Budget
When running Google Local Services Ads for roofers, it's crucial to establish your budget. Unlike PPC, you only pay when someone contacts your business. You determine how much you're willing to spend on acquiring new roofing leads.
Here are some key points to consider:
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Pay per Contact: You only pay when potential customers call or message your business, making your budget more efficient.
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Estimate Leads: Decide how many leads you want each month and set your budget accordingly. For example, if your cost per contact is $10, a $500 budget will get you 50 leads.
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Adjust for Success: A higher budget can generate more leads. For instance, with a $2000 budget and the same cost per contact, you could get 200 leads, offering more opportunities for your roofing team.
Finding the right balance between your budget and desired leads is essential for maximizing the success of your roofing business.
Spend enough to drive valuable leads while staying within your financial limits. limits.s.while staying within your financial limits.
5. Start Running Your Ad
Once you’ve provided all your information and set your budget, you can start running your ad. Your roofing company will begin attracting valuable leads and gaining new clients, helping your business grow.
We deliver fast results while building long-term partnerships to ensure your business enjoys lasting success.
Over 90%
of PrimeLSA clients continue partnering with us into year 2 of their campaign.
Start Driving More Leads for your Roofing Business Today
Google Local Services Ads are a powerful way to attract local customers to your roofing business. This investment can significantly grow your business and generate new leads through online methods.
If managing Local Services Ads feels overwhelming, PrimeLSA is here to assist. With over a decade of experience, we specialize in optimizing Local Services Ads to meet your business needs.
Want to learn more about how PrimeLSA can help your roofing business flourish online?
Contact us or call (469) 625-4669 to speak with a strategist about our Google Local Services packages. Let us help you drive more leads and grow your roofing business today.
Table of contents
FAQs about Google LSA for Roofers
Google Local Services Ads Management for Roofers
PrimeLSA helps roofing companies attract local customers with Google Local Services Ads. Become Google Guaranteed, get top search placement, and drive high-quality roofing leads with our expert team.
Get Started in Just 5 Steps!
Become a Google Guaranteed Roofing Company with PrimeLSA
Insights from Scaling and Managing 13+ Roofing Companies
Explore Our Roofing LSA Case Studies
Discover how we've helped our clients attract leads, generate revenue, and grow their roofing businesses. Our case studies showcase real results and the impact of our expertise in managing Google Local Services Ads.
San Diego Advanced Roofing
120%
More Calls
Higher Conversion
35%
Florida Roofing Pros
Increase in Revenue
230%
Sunrise Roofing
Solving Key Challenges for Roofers
We Are Receiving Calls but Our Local Service Ad Won't Go Up
When people need roofing services, they turn to search engines like Google. It's crucial to ensure your local service ad appears at the top of the results when your target audience is searching. PrimeLSA helps your roofing business achieve top rankings with expertly managed Local Services Ads, ensuring maximum visibility. Don't miss out on potential customers; let us optimize your ads to make sure you're the first choice for those in need of your roofing services.
Our Ad is Getting a Lot of Calls but We Are Struggling with Disputes
Are you struggling with lead dispute resolution? Many roofing businesses face challenges handling leads that fall outside their service scope, leading to wasted time, lost revenue, and frustration. At PrimeLSA, we understand these issues and offer a comprehensive lead dispute resolution service. We help you reclaim lost revenue and improve business efficiency. Our expert team thoroughly evaluates and disputes each lead appropriately, allowing you to focus on high-quality leads that convert.
We're Getting a Lot of Calls but Can't Service Them
Are you overwhelmed with calls that you can't service? Many roofing businesses face the challenge of receiving numerous calls from leads that fall outside their service scope, leading to wasted time, missed opportunities, and frustration. At PrimeLSA, we specialize in lead dispute resolution to help you manage these out-of-scope leads effectively. Our expert team ensures that each lead is assessed and disputed correctly, allowing you to focus on high-quality, serviceable leads. Let us handle the calls you can't service, so you can concentrate on growing your business and maximizing your revenue.
We Need to Evaluate and Improve Our Sales Team
Struggling to evaluate and improve your sales team's performance? Many roofing businesses face the challenge of understanding and enhancing their sales processes. At PrimeLSA, we provide AI-driven sales script analysis to help you evaluate your team's performance accurately. Our advanced technology identifies areas for improvement and offers actionable insights, enabling your sales team to convert more leads into customers. Let us help you optimize your sales strategies and achieve outstanding results.
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